Taking A Look Back at 2017

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Taking A Look Back at 2017

Each December, as college students go home for winter break and things slow down around the office, we take the time to look back on the year, think about the places we've been, and dream up where we're headed. 2017 was a huge year for Uscape! Not only for our team, but also for the 300+ colleges and universities we're honored to partner with. This year was a year full of tremendous milestones and growth - adding new team members, 155 accounts, and countless new designs to colleges all over. We experienced growing pains and challenges, (like the time our entire booth was broken into at our CAMEX trade show!) but came out stronger and better prepared to handle whatever comes next.

Your excitement for the brand keeps us motivated to continue introducing more styles and designs that challenge the status quo of the industry standard's basic college tee and bring great design to college apparel. We love sharing the passion you have for your schools and see them as more than just another customer, but truly a part of our Uscape family. Thank you for making our favorite memories from this year possible and for allowing us to continue the dream of being the go-to brand for unique college apparel in the marketplace.

 

Let’s take a look back at where we’ve been! In 2017 we:

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Added two new members to our team! Lauren, our head of sales, and Winston, our office pup and esteemed Chief Barketing Officer!

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Watched a Uscape school bring home a National Championship- Go Tigers! (We’re looking at you this year, Clemson and Oklahoma!)

Introduced a new women’s line to our collection! 4 new pieces designed, created and curated with women in mind.

 
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Added 155 stores! Became a vendor for 60 Follett Bookstores and added 95 independent stores across the country- allowing schools big and small to Rep Their Skylines!

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Showcased at two trade shows - CAMEX and Sports Licensing (our first time!)

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Started a resort wear business! Became a vendor for a select number of ski resorts- including our family's life long favorite ski spot-Mammoth Mountain!

 

None of this would have been possible without the support of our bookstores, sales reps, and fans. We hope you have a restful holiday season and we look forward to continuing to partner with you in 2018!

Cheers and Rep Your Skyline!

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Celebrating Four Years

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Celebrating Four Years

This fall semester marks our fourth year in business. It’s been a fantastic journey, filled with many opportunities and great relationships. Looking back, we realized that as we’ve grown, we've never taken the time to share how we got here. Some of you have been a part of our story since day one and some just for one week, but each has played a unique role in shaping the company we are today.

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The Game of the Century: Fanatics vs. College Stores

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The Game of the Century: Fanatics vs. College Stores

     As a college store, the key to competing against eCommerce giants like Fanatics is to partner with college brands that resonate with students and alumni long beyond the transaction. This means brands with a strong mission consumers are driven to support, inspired product that they want to wear, and a passionate following that they want to join. If you can be the main source for these innovative college brands, the exclusive supplier so to speak, your customers will stay loyal in the face of generic apparel from Fanatics and others.

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Why We Love College

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Why We Love College

Back in my college days at Bucknell University, the last two weeks of every August were spent at preseason water polo practices, six hours a day, seven days a week. I used to complain to friends and family back home about how much of a grind preseason was, but truthfully I loved (almost) every moment of i

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Uscape Partners with Miami Alum to Build College Dreams

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Uscape Partners with Miami Alum to Build College Dreams

I’m excited to announce that Uscape Apparel has donated 200  Miami University  skyline shirts to LEAD Prep Southeast as part of the Uscape Gives Back initiative. LEAD Prep is a middle school in Nashville, Tennessee that is focused on ensuring 100% of its students graduate and attend college. The high school graduation rate and college attendance rate in the area that LEAD Preps serves is historically much lower than the national average.

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Uscape Gives Back

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Uscape Gives Back

I wanted to take this time to introduce a new program called Uscape Gives Back- an initiative to support the local communities in which our colleges are located.

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