This fall semester marks our fourth year in business. It’s been a fantastic journey, filled with many opportunities and great relationships. Looking back, we realized that as we’ve grown, we've never taken the time to share how we got here. Some of you have been a part of our story since day one and some just for one week, but each has played a unique role in shaping the company we are today.
As a college store, the key to competing against eCommerce giants like Fanatics is to partner with college brands that resonate with students and alumni long beyond the transaction. This means brands with a strong mission consumers are driven to support, inspired product that they want to wear, and a passionate following that they want to join. If you can be the main source for these innovative college brands, the exclusive supplier so to speak, your customers will stay loyal in the face of generic apparel from Fanatics and others.
We’re thrilled to report our first College Colors Day was a great success!
Back in my college days at Bucknell University, the last two weeks of every August were spent at preseason water polo practices, six hours a day, seven days a week. I used to complain to friends and family back home about how much of a grind preseason was, but truthfully I loved (almost) every moment of i
I’m excited to announce that Uscape Apparel has donated 200 Miami University skyline shirts to LEAD Prep Southeast as part of the Uscape Gives Back initiative. LEAD Prep is a middle school in Nashville, Tennessee that is focused on ensuring 100% of its students graduate and attend college. The high school graduation rate and college attendance rate in the area that LEAD Preps serves is historically much lower than the national average.
I wanted to take this time to introduce a new program called Uscape Gives Back- an initiative to support the local communities in which our colleges are located.