The Vassar College Store Knows...Merchandising Matters!

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The Vassar College Store Knows...Merchandising Matters!

THOUGHTS FROM OUR Q2 MERCHANDISING CONTEST WINNER: STEVE GLASGOW

A good display is the key to strong sell-through. We sat down with one of the best merchandisers in the business, Steve Glasgow, store manager at the Vassar Store, to get his recommendations on the best way to display the Uscape line.

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PRO TIP: TELL A STORY

The Vassar Store pulls together all of their Uscape products in one area of the store to create a destination for shoppers. Steve says: 

“A good display tells a story. We look at Uscape as though it’s an extension of the Vassar brand. When we highlight the detail of the designs, the space attracts customers and they'll often purchase more than one item because we showcase the brand to make it look and feel special.”

PRO TIP: SWEAT THE DETAILS

"The product that we select for our stores deserves special attention. Once it's set up, you can revisit the same area to keep it fresh, maybe you can unfold and then hang these items and vice versa, use shelving and risers to accent a product. Make sure to use all of the materials that Uscape provides you to help sell the products. Using a Uscape sign or poster can really make your presentation pop."

PRO tip: TAKE THE TIME

"We all have a huge to-do list every day but carving out a block of time to merchandise your product so that it's perceived as special and unique will reward you ten fold with increased sales and sell through."

“Uscape is our partner and they're the most supportive brand that we work with.”

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Thanks for the kind words and great advice Steve! We're proud to work with stores like Vassar to help students, fans, and alumni rep their skylines.

Did you know that we send POP signage & mannequins free of charge? Reach out to us HERE! Have a custom display you want help with? Let’s talk!

Don't forget, we give out $500 of credits each quarter to customers with great displays! Send us your photos to be entered in our next contest.

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Introducing Uscape Partnerships

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Introducing Uscape Partnerships

We’re thrilled to announce the launch of Uscape Partnerships, a groundbreaking new program that will introduce exciting brands like LANDWAY and KNOWN SUPPLY to the college store market!

At Uscape , we strive to bring a unique combination of high quality products and design to college stores. We knew to take the next step and  and continue to raise the standard of college apparel beyond boring and generic offerings, we needed some help. That’s why we’re introducing the Uscape Partnerships. We’ve learned that college apparel is a relationship business. It takes a long time to build trust with licensing departments and to win the hearts and minds of students, sales reps, and store buyers. It’s difficult for brands that don’t have existing connections to break into the market. Uscape Partnerships will leverage our strong relationships with over 300 stores nationwide to introduce some of the coolest brands to passionate students, fans, and alumni. Through our partnerships, we’re building an ecosystem of dynamic brands to give the college market what it wants - a way to stand out from standard college apparel. You deserve to be anything but ordinary.

In today’s market, college stores are struggling to compete with big-box stores, viral direct-to-consumer brands, and omnichannel retailers if they don’t have a unique product offering and offer a great customer experience in-store and online. Uscape Partnerships is the beginning of a new era in college apparel. College stores shouldn’t be the last to get cool styles and apparel, they should be the first. Students are trend setters and demand high quality, ethically sourced, stylish products that are produced with a mission in mind. Forward looking stores understand that to remain relevant in the age of Amazon and Fanatics, their product lines need to change too. Our new partnerships with LANDWAY and KNOWN SUPPLY will allow our college stores to do just that. College stores have a special place in college communities, it’s time for them to shine again.

 

ABOUT OUR NEW PARTNERSHIPS

 

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LANDWAY is a leading outerwear brand with the mission of promoting active lifestyles. The family-owned company got their start manufacturing for well-known outdoor retail brands in the U.S. nearly 30 years ago. With ownership of factories throughout Asia, LANDWAY delivers high-quality, ethically-made products at the best prices. We are excited to bring LANDWAY’s award-winning outdoor apparel to the college market, especially at retail prices you will love!

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KNOWN SUPPLY is out to humanize the apparel industry by introducing you to the person who made your clothing. Behind every product is a person, and each KNOWN SUPPLY product is hand-signed by the woman who made it. Uscape is thrilled to partner with KNOWN SUPPLY to bring an unprecedented level of transparency to the college apparel market for the first time.  

Learn more: http://makers.knownsupply.com

 

We can’t wait to share more about our new partnerships in the coming weeks! Follow us on Instagram @UscapeApparel for all the latest on LANDWAY and KNOWN SUPPLY.

 

Are you a store, student, fan, or alumni interested in bringing one of our new partners to your school? Get in touch with us at lauren@uscapeapparel.com

 

Are you a brand that wants to learn more about Uscape Partnerships and join our ecosystem? EMAIL US We always love to hear from brands that are looking for new ways to reach the exciting college market. Let’s work together!

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 Taking A Look Back at 2017

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Taking A Look Back at 2017

Each December, as college students go home for winter break and things slow down around the office, we take the time to look back on the year, think about the places we've been, and dream up where we're headed. 2017 was a huge year for Uscape! Not only for our team, but also for the 300+ colleges and universities we're honored to partner with. This year was a year full of tremendous milestones and growth - adding new team members, 155 accounts, and countless new designs to colleges all over. We experienced growing pains and challenges, (like the time our entire booth was broken into at our CAMEX trade show!) but came out stronger and better prepared to handle whatever comes next.

Your excitement for the brand keeps us motivated to continue introducing more styles and designs that challenge the status quo of the industry standard's basic college tee and bring great design to college apparel. We love sharing the passion you have for your schools and see them as more than just another customer, but truly a part of our Uscape family. Thank you for making our favorite memories from this year possible and for allowing us to continue the dream of being the go-to brand for unique college apparel in the marketplace.

 

Let’s take a look back at where we’ve been! In 2017 we:

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Added two new members to our team! Lauren, our head of sales, and Winston, our office pup and esteemed Chief Barketing Officer!

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Watched a Uscape school bring home a National Championship- Go Tigers! (We’re looking at you this year, Clemson and Oklahoma!)

Introduced a new women’s line to our collection! 4 new pieces designed, created and curated with women in mind.

 
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Added 155 stores! Became a vendor for 60 Follett Bookstores and added 95 independent stores across the country- allowing schools big and small to Rep Their Skylines!

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Showcased at two trade shows - CAMEX and Sports Licensing (our first time!)

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Started a resort wear business! Became a vendor for a select number of ski resorts- including our family's life long favorite ski spot-Mammoth Mountain!

 

None of this would have been possible without the support of our bookstores, sales reps, and fans. We hope you have a restful holiday season and we look forward to continuing to partner with you in 2018!

Cheers and Rep Your Skyline!

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Celebrating Four Years

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Celebrating Four Years

This fall semester marks our fourth year in business. It’s been a fantastic journey, filled with many opportunities and great relationships. Looking back, we realized that as we’ve grown, we've never taken the time to share how we got here. Some of you have been a part of our story since day one and some just for one week, but each has played a unique role in shaping the company we are today.

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The Game of the Century: Fanatics vs. College Stores

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The Game of the Century: Fanatics vs. College Stores

     As a college store, the key to competing against eCommerce giants like Fanatics is to partner with college brands that resonate with students and alumni long beyond the transaction. This means brands with a strong mission consumers are driven to support, inspired product that they want to wear, and a passionate following that they want to join. If you can be the main source for these innovative college brands, the exclusive supplier so to speak, your customers will stay loyal in the face of generic apparel from Fanatics and others.

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Why We Love College

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Why We Love College

Back in my college days at Bucknell University, the last two weeks of every August were spent at preseason water polo practices, six hours a day, seven days a week. I used to complain to friends and family back home about how much of a grind preseason was, but truthfully I loved (almost) every moment of i

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