THOUGHTS FROM OUR Q2 MERCHANDISING CONTEST WINNER: STEVE GLASGOW
A good display is the key to strong sell-through. We sat down with one of the best merchandisers in the business, Steve Glasgow, store manager at the Vassar Store, to get his recommendations on the best way to display the Uscape line.
PRO TIP: TELL A STORY
The Vassar Store pulls together all of their Uscape products in one area of the store to create a destination for shoppers. Steve says:
“A good display tells a story. We look at Uscape as though it’s an extension of the Vassar brand. When we highlight the detail of the designs, the space attracts customers and they'll often purchase more than one item because we showcase the brand to make it look and feel special.”
PRO TIP: SWEAT THE DETAILS
"The product that we select for our stores deserves special attention. Once it's set up, you can revisit the same area to keep it fresh, maybe you can unfold and then hang these items and vice versa, use shelving and risers to accent a product. Make sure to use all of the materials that Uscape provides you to help sell the products. Using a Uscape sign or poster can really make your presentation pop."
PRO tip: TAKE THE TIME
"We all have a huge to-do list every day but carving out a block of time to merchandise your product so that it's perceived as special and unique will reward you ten fold with increased sales and sell through."
“Uscape is our partner and they're the most supportive brand that we work with.”
Thanks for the kind words and great advice Steve! We're proud to work with stores like Vassar to help students, fans, and alumni rep their skylines.
Did you know that we send POP signage & mannequins free of charge? Reach out to us HERE! Have a custom display you want help with? Let’s talk!
Don't forget, we give out $500 of credits each quarter to customers with great displays! Send us your photos to be entered in our next contest.