As a college store, the key to competing against eCommerce giants like Fanatics is to partner with college brands that resonate with students and alumni long beyond the transaction. This means brands with a strong mission consumers are driven to support, inspired product that they want to wear, and a passionate following that they want to join. If you can be the main source for these innovative college brands, the exclusive supplier so to speak, your customers will stay loyal in the face of generic apparel from Fanatics and others.
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Back in my college days at Bucknell University, the last two weeks of every August were spent at preseason water polo practices, six hours a day, seven days a week. I used to complain to friends and family back home about how much of a grind preseason was, but truthfully I loved (almost) every moment of i