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Fanatics

The Game of the Century: Fanatics vs. College Stores

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The Game of the Century: Fanatics vs. College Stores

     As a college store, the key to competing against eCommerce giants like Fanatics is to partner with college brands that resonate with students and alumni long beyond the transaction. This means brands with a strong mission consumers are driven to support, inspired product that they want to wear, and a passionate following that they want to join. If you can be the main source for these innovative college brands, the exclusive supplier so to speak, your customers will stay loyal in the face of generic apparel from Fanatics and others.

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